William Hill to run betting lounge at Prudential Center

Whenever the New Jersey Devils take the ice, fans will have the option of seeing their game in addition to other live games from a lounge area which appears and feels just like a sportsbook.
As part of being a team sponsor, sportsbook operator William Hill will have its name on a Prudential Center lounge where games can be viewed more than 20 screens with chances boards showing the menu of gambling options across all sports.
Since the NHL is not comfortable with the site being an actual sportsbook where bets can be placed in windows and kiosks, William Hill US CEO Joe Asher told ESPN that business ambassadors will assist bettors in downloading William Hill’s betting app. The space has been converted and rebranded fast, but there’s currently no opening date.
Odds will be displayed not only within the sports lounge but also on the group’s 4-story scoreboard. The lounge will be available for each and every event in the place, including festivals. That’s a good deal of exposure, as Billboard rated the venue 10th on earth on its Arena Power List earlier this month.
“Our goal has always been to create Prudential Center the house of sports and entertainment in New Jersey, but ultimately our duty is to create the most lively fan experience in the industry today, and the William Hill Sports Lounge will play a part in amplifying fan adventure here,” said Hugh Weber, president of the Devils’ ownership team, Harris Blitzer Sports & Entertainment.
William Hill, which operates more sportsbooks than any other business in the country thanks to its 108 places in Nevada, has been competitive in New Jersey since May, when the Supreme Court allowed states to make their own conclusions concerning sports betting after ruling that portions of the Professional and Amateur Sports Protection Act of 1992 were unconstitutional.
The business became the first operator of a sportsbook at the state as it opened at Monmouth Park racetrack on June 14. But competition is fierce within the country, which is projected to surpass Nevada in sports betting manage and earnings.
Daily fantasy sites DraftKings and FanDuel, armed with a healthy database, have been among the first to launch apps on which lovers could bet as long as it was done within state lines. FanDuel followed with its very first sportsbook in the Meadowlands, on the grounds in which the New York Jets and Giants play, that started a month after William Hill’s racetrack location surfaced.
“We’re spending a considerable amount of marketing dollars in New Jersey,” Asher said. “It will be a very competitive and expensive landscape for the next few years. A think a good deal of companies in the space feel the need to push hard at the state as a testing ground to prove they can be anywhere. In a way, it is similar to the Iowa caucuses in politics”
While New Jersey is now one of five states that has legalized sports gambling — along with Nevada, Delaware, Mississippi and West Virginia — it’s the fastest-growing state. At the first four weeks following sports betting was legalized, New Jersey earned $336.6 million in wagers, as stated by the nation’s Division of Gaming Enforcement.
“I stated that, when fully mature, the New Jersey sports gambling market would double that of Nevada,” Asher said. “It’s early days, but I could see how even that is being conservative.”
William Hill is now one of eight companies offering mobile betting on devices within the nation.